Remember when Neighbourhood Watch was about unity, not suspicion?

When hanging out on the street wasn't a shady activity, just kids being kids? Well, it seems like we've lost that sense of community somewhere along the line.

But what if we could bring it back? What if we could make our streets safe spaces for play, where kids can be kids without fear of being shamed by adults on social media? In collaboration with Happyasabean we are imagining a future where our neighbourhoods are inclusive and welcoming, built on camaraderie, shared playful experiences, and a whole lot of fun!

A timely response to the recent report from Raising the Nation Play Commission that outdoor play has reduced by 50% in one generation, and increased awareness of the danger of driving young people indoors and into the welcoming arms of online communities. Our latest campaign is all about promoting outdoor play in neighbourhoods.

We're asking residents to pop a "NEIGHBOURHOOD PLAY WELCOME" sticker in their window as visual permission to play.